Across the board, brands use influencers like a Bhuvan Bam or Kusha Kapila as the second or third rung of their strategy. The first rung is always a celebrity that has been created outside the Internet, through mainstream media.
With the emergence of their battery of fast bowlers, India have turned the tide at Lord's with two of their victories coming from their last three Tests -- in 2014 and 2021.
Shahid wishes Ishaan... Akshay-Katrina promote Soorvayanshi... Farhan shares a throwback picture...
'Players can apply for permission if they want their families to stay longer on tours.' 'The BCCI will make a decision as it sees fit.'
New Year's Eve is over and we are firmly in 2023 but the stars are in no hurry to rush home! We catch up with their travel diaries.
'The demise of #ManmohanSingh ji who (looking back) presided over India's actual 'Acchey Din' feels like the end of an era when India was actually (more) democratic, when Indians were free(er) of fear & intolerance and when Indian public discourse had more decency.'
'International cricket is incomplete without Pakistan.'
Here is a look back at India's hard-fought 1-0 series win in England, 54 years back.
Mrunal looks gorgeous... Ajay goes 'vrooming'... Vidya's heartfelt post...
'I had some disagreements with the channel. The differences were such that we had to part but it was nothing controversial. Krushna is an artist, what issues will I have with him?' Kapil Sharma tells us his side of the story.
Kareena takes Jeh to the park... Shriya holidays in Australia... When Sunny stroked a tiger...
The Sabarmati Report is so flimsy in its execution, taking offence to it would be dignifying its existence, notes Sukanya Verma.
The stars Pradeep Bandekar spotted over the weekend.
The top posts on social media from your favourite Bollywood celebrities.
Shubman Gill is enjoying a 'honeymoon period' as India's Test captain but there will be more pressure on him in the days to come, feels former India skipper Sourav Ganguly.
Ali Asgar says he was heartbroken when he learnt the last episode of Comedy Nights won't be aired.
Kapil Sharma will make a special appearance in The Crew.
The petition came up for hearing before a bench of Chief Justice Satish Chandra Sharma and Justice Sanjeev Narula which granted time to the petitioners' counsel to place certain judgments on record.
India are yet to win a Test in Birmingham in nearly six decades -- boasting of a dismal record of seven losses and one draw in eight attempts.
Aamir and Kiara promote a bank... Where is Kareena headed?
'There is simply too much to watch, read and absorb.' 'Just online consumption (news, entertainment, social media) in India was 2.5 hours a day in November 2024.' 'Add TV (just under 4 hours), other media, and the figure is closer to 7 to 8 hours a day for over one-third of Indians,' points out Vanita Kohli Khandekar.
The top posts on social media from your favourite Bollywood celebrities:
As 2022 readies to bid adieu, Sukanya Verma raises a toast to the 10 high points of the year.
It's the holiday season and the stars are making the most of it.
'If you put me into a daily soap where things invariably go wrong in the family and people are crying, I can't be a part of that set up.'
When Kapil's Devils won the World Cup in 1983, cricket was still one of the sports in India and a champion team needed a true blue cricket fan Lata Mangeshkar to hold a concert so that each member could earn Rs 1 lakh.
From Armaan's arrest to Gutthi's removal, the world of television saw more than its usual share of controversies in 2013.
Sidharth shoots in Bhopal... Gul gives us Lalita... Soha's little girl goes to school...
'We crack jokes and our motive is to make people laugh. We do not deliberately try to hurt anybody.' Comedian Kiku Sharda gives some good advice.
Here's a super fun way to while away your time!
Sanjay Dutt hits the gym... Keerthy attends a wedding... Shabana is in Los Angeles...
'If you talk about form then everyone goes through ups and downs'
It was a beautiful weekend wedding for singer Neha Kakkar, and she made sure to post the colourful pictures on Instagram.
